Interpreting NPS
| NPS | Meaning |
|---|---|
| Below 0 | More detractors than promoters |
| 0 – 30 | Good |
| 30 – 50 | Great |
| 50+ | Excellent |
Passives (7–8) count toward the total responses but not the score. Track NPS over time and read the comments from detractors — they tell you what to fix.
Frequently asked questions
What is a good NPS?
Above 0 is good, above 50 excellent, but compare within your industry.
Why are passives excluded?
They are satisfied but not enthusiastic; they affect the percentages but are not added or subtracted.
How many responses do I need?
More is better; use the Sample Size Calculator to plan a survey.