Typical benchmarks
- Instagram: about 1–3 % by followers.
- TikTok: often 3–9 %.
- LinkedIn and Facebook: often under 1 %.
Smaller accounts usually have higher engagement rates. Enter totals for several posts and the number of posts to get an average per post. Compare rates over time and with similar accounts rather than against general benchmarks.
Frequently asked questions
Followers or reach?
By followers is easy to compare publicly; by reach is more accurate if you have your analytics.
Do views count as engagement?
Usually not; engagement means active interactions such as likes, comments, shares and saves.
What is a good engagement rate?
It depends on platform and account size; above 3 % on Instagram is generally strong.