Character limits
| Platform | Limit |
|---|---|
| X (Twitter) post | 280 |
| Instagram caption / bio | 2,200 / 150 |
| LinkedIn post / headline | 3,000 / 220 |
| TikTok caption | 4,000 |
| YouTube title / description | 100 / 5,000 |
| Threads post | 500 |
| SMS | 160 (70 with emoji or special letters) |
How X counts
X counts every link as 23 characters and emoji and Chinese, Japanese or Korean characters as 2, so the tool shows a separate "X weighted length". Emoji are counted as one visible character for the other platforms.
Frequently asked questions
Why is my X count different?
X counts links as 23 characters and emoji as 2, regardless of their real length.
Why is my SMS split into more parts?
Messages with emoji or non-GSM characters use Unicode encoding, which allows only 70 characters per message.
Are the limits up to date?
They reflect the standard limits published by each platform; premium accounts may allow more.

