Google’s rules for review snippets
- The review and rating must be visible on the page.
- Use a real author name — not "Admin" or a company slogan.
- No self-serving reviews: a business cannot mark up reviews about itself on its own LocalBusiness or Organization pages.
- Supported types include Product, SoftwareApplication, Book, Course, Recipe, Movie, Event and more.
After publishing, test the page with Google’s Rich Results Test.
Frequently asked questions
Review or AggregateRating?
Use Review for one critic review; add AggregateRating when you show the average of many user ratings.
Are stars guaranteed?
No. Valid markup makes a page eligible; Google decides whether to show stars.
Is it free?
Yes.

