Why it matters
Google's quality guidelines value experience, expertise, authoritativeness and trust (E-E-A-T). An author page with Person markup and sameAs links to LinkedIn, X or a personal site helps search engines and AI assistants connect content to a real, credible person.
Best practices
- Put the markup on the author's profile page, and link to that page from every article.
- List topics in "Knows about" that match what the person writes about.
- Use the same name everywhere.
Paste the generated <script type="application/ld+json"> block anywhere in the page's HTML (the head is common), then validate it with Google's Rich Results Test or our Structured Data Checker. Markup must describe content that is visible on the page.
Frequently asked questions
Is Person schema a ranking factor?
Not directly, but it supports trust signals and entity recognition.
Can I use it for a public figure page?
Yes, it describes any person, as long as the information is accurate.
Should articles reference the person?
Yes, set the article's author to the same person and link to the profile URL.