Most important properties
- name, url, logo — Google may use the logo in search results and knowledge panels (a square or wide image of at least 112 × 112 px).
- sameAs — links to your official profiles (LinkedIn, X, Facebook, YouTube, Wikipedia, Crunchbase). This is a key signal for entity recognition by Google and AI assistants.
- contact and address — email, phone and postal address.
Add Organization markup once, on the home page or about page, not on every page.
Paste the generated <script type="application/ld+json"> block anywhere in the page's HTML (the head is common), then validate it with Google's Rich Results Test or our Structured Data Checker. Markup must describe content that is visible on the page.
Frequently asked questions
Where should Organization schema go?
On the home page or about page.
Will it create a knowledge panel?
It can help, but Google decides when to show a knowledge panel based on many signals.
Should I use LocalBusiness instead?
Use LocalBusiness if customers visit a physical location; Organization for companies without one.