Log in Sign up free

Keyword Match Type Generator

Turn a keyword list into Google Ads broad, "phrase", [exact] and negative match types in one click.

Runs instantly in your browser — results update as you type.

How do I add match types to a list of keywords?

Paste your keywords one per line and the tool returns each list ready for Google Ads or Microsoft Ads: broad match as typed, phrase match in "quotes", exact match in [brackets] and, optionally, negative keywords with a minus sign. Duplicates and stray symbols are removed.

Google Ads match types

  • Broad match — running shoes: shows for related searches, the widest reach.
  • Phrase match — "running shoes": the search must include the meaning of the phrase.
  • Exact match — [running shoes]: the search must have the same meaning.
  • Negative — -"free shoes": blocks searches you do not want to pay for.

Most accounts combine phrase and exact match for control, with broad match plus smart bidding for discovery.

Frequently asked questions

Does it work for Microsoft (Bing) Ads?

Yes, Bing uses the same symbols.

Is there a limit?

Up to 5,000 keywords at once.

Is it free?

Yes.